Question 1

Do I need a Google or Meta account?

Accepted Answer

No. Busby creates and manages ad accounts on your behalf. You do not need an existing Google Ads or Meta Business account to get started.

Question 2

What is the campaign wallet?

Accepted Answer

Your campaign wallet holds your ad budget. When you top it up, that money is used to run your ads on Google and Meta.

Question 3

Is my wallet balance safe?

Accepted Answer

Yes. Wallet funds are held in a segregated account and are fully withdrawable at any time. Your money is yours.

Question 4

What happens to my wallet if I cancel?

Accepted Answer

Your remaining wallet balance is refunded in full. No penalties, no deductions.

Question 5

Will the ads actually reach my customers?

Accepted Answer

Busby runs your ads through official Google and Meta partner channels. Your campaigns appear in the same places and reach the same audiences as any professionally managed campaign.

Question 6

What does Busby actually cost for a typical business?

Accepted Answer

Most businesses on Growth spend between £230 and £380 per month, including the subscription, credits, and ad budget. Use the calculator above to estimate your own costs.

Question 7

Can I use my own photos and copy instead of Busby's generated creative?

Accepted Answer

Yes. Upload your own images and write your own ad copy — it costs zero credits. Content credits are only used when you ask Busby to generate creative for you.

Question 8

Does Busby work for a business like mine?

Accepted Answer

Busby is built for small and mid-market businesses that sell products or services locally or online. A dental practice running Google Ads to fill appointment slots, an e-commerce brand launching seasonal Meta campaigns, a B2B consultancy generating leads through LinkedIn and email — all are a great fit.

Simple, honest pricing.

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What will Busby cost me?

Frequently asked questions